GRAB x CLICK ON: 2024 LUNAR NEW YEAR KEY VISUAL
"Nguồn Mạch Xanh - Tuôn Khắp Hẻm Thị Thành"
Client: Grab Vietnam
Agency: Grab Inhouse - Creative Team
Produce - Shoot - Edit: Click On Studio
Photographer: Nguyễn Phương Nam | Creative: Linh Huỳnh
Photo Assistant: Sơn Chu, Dương San
Photo Assistant: Sơn Chu, Dương San
Studio Producer: Ri Nguyễn, Minh Tâm, Minh Anh, Hồng Nhung
DI Artist: Minh Quân | 3D Artist: Từ Nhật Anh, Lê Anh Nhân
DI Artist: Minh Quân | 3D Artist: Từ Nhật Anh, Lê Anh Nhân
Props: An Quốc Trần Team | Stylist: My Võ | MUA: Nguyễn Vân Anh, Nabi
Behance Design: Bắp, Fuc
The key visual was heavily inspired from the unique layout and design of Ho Chi Minh City's residential areas across many spots in the city. Mazed-like alleys, tangled electric wires, colorful shop signs,... But most importantly, it is the lively flow of life of the people living here that we want to focus, especially when the atmosphere of Tết
is almost right at the door!
With the talent of 3D artist Le Anh Nhan, we have successfully created an artificial 'island' with iconic Saigon buildings using 3D technology, forming a whole neighborhood. This neighborhood is unique as it must have a layout that fits the placement of major talents in the Key Visual, while also being extremely detailed down to every pixel!
vv
To add more life, we decided to add some hidden talents around many places in the Key Visual (yes, Grab had approved to allow this easter eggs happened!)
New game unlocked: Try to find all of the cameos ;)
vvv
